DeLorean Commends Tesla, Teases Upcoming EV

DeLorean Labs has engaged with Tesla-related discussions on X ahead of the company's Roadster reveal, praising Tesla's impact on the EV industry while teasing its own upcoming electric vehicle projects.

What Happened

The official DeLorean Labs account responded to posts about Tesla's upcoming Roadster reveal event, scheduled for Thursday, October 15, at 7:55 p.m. Central. The account stated, "Just you wait," while expressing "much respect to @Tesla for everything they have done for the EV industry." DeLorean Labs also noted that Tesla "sure love DeLorean design language," a claim supported by visual comparisons between the original DMC-12's stainless steel body and angular wedge shape with the Cybertruck's exterior, as well as the Model X's Falcon Wing doors and the DMC-12's gullwing doors. Additionally, when Elon Musk posted "Timing is everything," DeLorean Labs replied with "Time is on your side!"

Why It Matters

The interaction highlights DeLorean's strategy to position itself within the modern EV landscape by leveraging brand heritage and design nostalgia. The company is actively teasing updates on the Alpha5, an electric four-seater with gullwing doors unveiled in May 2022 that was originally slated for production in 2024 but has yet to launch. DeLorean Labs indicated that "News coming soon" regarding the Alpha5, inviting fans to direct message for information on both the car and their flying car initiatives. This follows DeLorean's partnership with Airspeeder, a racing series for electric flying cars, to launch the DeLorean Airspeeder Team USA. The exchange also references Tesla's historical "Back to the Future" Easter egg in its app, which linked the brand to the iconic DMC-12, though that feature was removed in the 2021 app redesign.

The Bottom Line

DeLorean is using social media engagement to maintain visibility for the delayed Alpha5 EV and its flying car projects, while acknowledging Tesla's role in popularizing electric vehicles and adopting design cues reminiscent of the original DeLorean.