Tesla Cybertruck Gets a Big Price Change on Two of Its Three Trims
The Base AWD and Premium AWD models each increase by $5,000 while the Cyberbeast holds steady at $99,990.
Tesla has raised prices on two of its three Cybertruck trim levels, adding $5,000 to both the base all-wheel-drive and premium all-wheel-drive configurations while leaving the top-tier Cyberbeast unchanged.
What Happened
The Base All-Wheel-Drive trim now starts at $74,990, up from $69,990. The Premium All-Wheel-Drive configuration climbed to $84,990 from $79,990. The Cyberbeast remains priced at $99,990. Tesla's price adjustments on the two lower trims represent roughly a 7% increase.
Why It Matters
For potential buyers who have been on the fence about the Cybertruck, the new pricing pushes the entry point further out of reach. The increases come despite ongoing debate about whether demand has matched expectations for the angular electric pickup. Some consumers have cited styling as a barrier, while others believe sales would improve with lower pricing. Tesla appears to be signaling confidence in strong demand by raising prices rather than cutting them—a different approach from the discounting strategy the company used on other models earlier this year.
The Bottom Line
Tesla has bumped up two of its three Cybertruck trims by $5,000 each while keeping the Cyberbeast at $99,990. The move suggests Tesla is confident in demand for the truck and willing to test how much more buyers will pay.
