Musk Tells Tesla Staff to Switch to Grok — a Model He Admits Is Worse
The directive comes even as Musk has acknowledged xAI's chatbot underperforms compared to alternatives.
Elon Musk has directed Tesla staff to use Grok, the AI chatbot developed by his xAI venture, according to a report.
What Happened
Musk instructed Tesla employees to switch from their existing tools to Grok, despite publicly acknowledging that xAI's model underperforms compared to competing products. The directive marks an unusual move for the automaker, which has relied on various internal and external AI systems for operations and customer-facing features.
Why It Matters
For Tesla owners and buyers, the shift raises questions about how the company's internal tool choices might eventually influence product development or service interactions. Musk's willingness to prioritize his own company's products — even with acknowledged performance gaps — reflects the blurring of lines between his various ventures that investors and observers have noted.
The Bottom Line
Tesla staff are now required to use Grok despite its documented shortcomings, a decision that underscores the growing overlap between Musk's business interests and his leadership at Tesla.
